1950's Adverts.

This is an advert from the 1950's which is encouraging people to buy a new electric cooker. This is a really good example of gender stereotypes within the 1950's as it is directed towards women, who were seen as being domestic and the person within the household who would use the kitchen most. I can see that it is directed towards women because there is a woman who is almost in the center of the advert and it the biggest thing, its even bigger than what they are actually advertising! They have also used a 'feminine' color to show how they are wanting to appeal to women within families.









This is an example of a sexist advert for beer which in
the 1950's was mainly seen as a mans drink. It shows
the man in the foreground of the picture with the woman
behind him pouring his beer for him. It also shows the man
holding tools such as a hammer, this is presumably to create
an effect of hard working and dominance surrounding the
man whilst the woman is there to comfort his needs, which
includes getting him his drink. The use of the positioning
within the advert shows the male figure as being more important which was often how they were viewed in
households because they were thought to be the main bread
winner.